Marketing Decisions Based on Application of Big Data Analysis in Internet Shopping Platform –Examples of Domestic Electric Business
碩士 === 東吳大學 === 國際經營與貿易學系 === 105 === In recent years, the rising of big data represents the change of new business e-commerce marketing methods. New marketing decisions and other business models target on a wide range of consumers, cast to induce incentives and provide them with a variety of e-com...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5jz59u |