The Effects of Tourism Attraction, Perceived Value and Perceived Risk on Purchase Intention of TRA’s Travel Ticket: A Case of Day-pass Ticket for Pingxi Line
碩士 === 東吳大學 === 企業管理學系 === 105 === With the tourism has become more and more popular nowadays, airline, long-distance bus and Mass Rapid Transit (MRT) company continually design the discount ticket to attract travelers, and Taiwan Railways Administration (TRA) is no exception. TRA designs the Day-pa...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/w6e94b |