The Effects of Expertise and Online Virtual Social Friendship to Customer Loyalty: A Study of Individual Expert Facebook Fans Page
碩士 === 東吳大學 === 企業管理學系 === 105 === Nowadays, running social media in the digital age is a very important issue. In the past, researchers tended to research for the fan page loyalty to business fans’ interaction, instead of exploring the individual expert fan page and fans’ interaction.This study exa...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/96282372813600124427 |