台日のビジネス•コミュニケーションにおける問題分析 - 修正版グラウンデッド•セオリー•アプローチ（M-GTA)の方法による事例研究

• Main Authors: WANG, LI-HUEI, 王麗蕙
• Other Authors: CHEN, SHU-CHUAN
• Format: Others
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/5vbcts

碩士 === 東吳大學 === 日本語文學系 === 105 === For a long time the relationship between Taiwan and Japan have being closer by way of the frequent economic, political, cultural exchanges. Even though Japanese could engage in commercial activities in native tongue due to the well-widespread Japanese language education in Taiwan, as heard the poor communications still happen very often. Therefore, the author interviewed Taiwanese senior business insiders from the actual cases to investigate their opinions and experiences. And then the collected databases by the Modified version of Grounded Theory Approach (M-GTA) conducted a qualitative analysis. This article overview the issue on business communication between two sides. In addition to the conclusive results in the research, and pointing out and discussing some issues needed to be conducted in the future. In this research the author explored the following two issues on Japanese commercial intercourse. (1) What are actually the happening of communication with Japanese? (2) Why does the business communication with Japanese work not so well? The followings are the conclusions of business communication on this article. (1) To speculate the mutual meanings in the communication process. (2) Not to judge the listening information if correct or not. (3) To ignore the parts beyond understanding on purpose, or nothing to deal with. Furthermore, three topics remain to be resolved. (1)How to deal with his own language problem for each different characteristics Japanese. (2)The communication problem between Taiwan-Japan strategic alliances of enterprises entering Chinese market. (3)To deeply apply M-GTA method solving the previous two problems.