The Utilization of Proximity Sensing Application for Purposeful Marketing in the Rapid Transit Arena

• Main Authors: YANG, HAO-HONG, 楊濠鴻
• Other Authors: HUANG,YAO-HSIEN
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/t746y6

碩士 === 實踐大學 === 資訊科技與管理學系碩士班 === 105 === Positioning technology can be classified for outdoor and indoor use. Because of the rapid development of Global Positioning System (GPS) for outdoor positioning, it is widely applied in many areas, including tracking vehicle and path navigation. However, GPS signal cannot penetrate building that it is unable to provide accurate indoor positioning. A number of new indoor positioning technologies has been developed since then, such as ZigBee, Ultrasound, Wi-Fi, Ultra-broadband, and Bluetooth. The iBeacon is currently the most widely used indoor positioning technology device, which is not only lightweight and easy to obtain, many businesses have begun to use it as a new way of advertising, quite different from flyers and news ads. As long as there is corresponding APP running, the device within the range of iBeacon signal can receive new advertisement messages and link to various activities of a store, such as collecting points for exchange of product. The research would use the Bluetooth Low Energy based iBeacon with advertising messages to develop different application. First, a platform was established and then a corresponding APP for use in public transportation, such as bus and train. The use of public transportation application could enhance the mobility that people could receive pushed messages to create a higher business value.