Innovation Business Model Building of the Pu'er Tea --- A Case Study in Great China

碩士 === 靜宜大學 === 管理碩士在職專班 === 105 === Tea culture has been an important part of Chinese traditional culture for thousands of years. During the past two decades, Pu'er tea industry has deeply affected the consumption trends in Chinese communities and even impacted substantially the economic deve...

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Bibliographic Details
Main Authors: SHEN, I-LING, 沈宜玲
Other Authors: JAN, CHIOU-GUEY
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/32825441971073388037