| Summary: | 碩士 === 靜宜大學 === 管理碩士在職專班 === 105 === Partially state-owned banks controlled most of the market share in early phase in Taiwan, which established strong foundation and made significant contribution for Taiwanese economic growth. Banks are the strongest support because every industry needs funds during the take off stage in economic development. Thus, most partially state-owned banks deal with corporation financial business. Government has allowed many new banks to be established to join the financial market since 1990.Financial liberalization and internationalization influenced Taiwanese banking industry, competitors in business got more aggressive, Taiwanese standard of living grew, and purchasing power increased. Hence, every bank actively seeks for customers: partially state-owned banks develop new financial products and create market segmentation to gain the competitive edge, and new banks fully expand new individual consumer financial market.
Taiwanese enterprises moving westward for the past two decades, Taiwanese banks follow Taiwanese businesses to expand their territory and set up new branches. Technically, most private banks are more aggressive in expanding overseas compared to partially state-owned banks becausemost people believe that private banks are not bounded by regulations, have strong ambition and strive for performance. This study investigates on how proactive partially state-owned banks and private banks are about their undertaking expansion by collecting information through qualitative research in-depth interviews with managers of both types of banks and gathering references. We found that either partially state-owned banks or private banks have been branching out proactively overseas, and because partially state-owned banks have reached out to European and American market in the early days, even to Australian, African, and Canadian markets, the total number of overseas branches are far more than private banks.
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