| Summary: | 碩士 === 中國文化大學 === 企業實務管理數位碩士在職專班 === 105 === Since Taipei EasyCards went public on September 30, 2002, over 6,201 million EasyCards have been issued. Paying via EasyCards, customers are free from preparing change themselves. The main purpose of the study is to explore the impact of relation-ship quality on customer loyalty, and further discuss whether the popularization of use will interfere with the relationship between variables. This study is conducted with users holding EasyCards in the past year in the Greater Taipei Region. In this study, we inves-tigated whether the cognition of commitment, integrity and satisfaction the Third-Party Payment Industry provided will affect customers' attitudinal and behavioral loyalty. Namely, to examine impacts on customer loyalty between the Third-Party Payment In-dustry and users of the EasyCards. All questionnaires were sent out by way of physical and electronic, and 352 valid questionnaires were returned. The result of this study shows that the three factors, integrity, commitment and satisfaction, have positive in-fluence on customer loyalty. In another word, strategies of relationship quality that company taken could increase customer loyalty. In addition, the popularization of use was added as the moderating effect.
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