A Study on the Relationship between project management competency , job performance and job motivation in E-commerce industry

• Main Authors: Chao Nan-Chi, 趙南琪
• Other Authors: Yan Min-Ren
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/5ycv3r

碩士 === 中國文化大學 === 企業實務管理數位碩士在職專班 === 105 === The rapid evolution of Internet technology in recent years makes e-commerce easily accessible to the general public and this has become a modern business model that allows companies to improve their competitiveness. However, the extensive scope of e-commerce requires a strategic team to manage the cross-discipline professionals such as technology , marketing, and management. The integration of project-based teams and the performance of project management are thus increasingly crucial to the overall service and business performance of e-commerce. This study was designed to investigate the relationship between the project man-agement competency, job motivation and performance in people engaged in e-commerce. A questionnaire was developed for e-commerce workers in various pro-fessional aspects including business strategy planning, content management and design, sales services, marketing business sales, host settings, analysis and management. A to-tal of 299 valid questionnaire were retrieved. Multiple regression analysis was applied to the testing and analysis on important competences for project management and the factors influencing job performance. The results suggested that, the project management competency of those engaged in e-commerce had positive influence on their work performance. The capabilities in the management of integration, scope and procurement were significantly important fac-tors. identified in this study. In addition, the internal and external motivations of those engaged in e-commerce had positive influence on work performance and thus facili-tated their influence on the project management competency. The results and statistical analysis could be a reference in e-commerce-related business management and serve as the basis for evaluation of the training of project management competenies for those engaged in e-commerce and further improvements of human capitals and corporate competitive advantages.