| Summary: | 碩士 === 中國文化大學 === 體育學系運動教練碩博士班 === 105 === Fitness has become popularity in recent years. People developed their goals by exercise, such as getting healthier and losing weight. This trend also makes fitness industry prosperous, many fitness club are opened in Taipei City. Especially the Taipei City Government has constructed a sports center in each administrative area since 2003. It made a significant increase the sports participation motives. This study intends to understand the sports participation and behavior of Taipei City citizens and different business model of sports center. This study adopted query survey with the customers of Taipei City NeiHu Sports Center, Curves women fitness center and First fitness club. There were a total of 178 effective samples collected. Then, using analyses methodologies like descriptive statistics, independent sample t test, one-way ANOVA, etc. and the result are the 26-35 years old Taipei citizens is the main population of sports, then followed by under 25 years old and over 66 years old citizens. The purpose of student is training, unemployed people are killing time and office worker is losing weight. Health condition, marriage and family support don’t affect the participation motive. Furthermore, the participation motive of operate transfer sports center has higher environmental and peers factors than privately run enterprises.
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