The Study of Merchandise Despising is the Genuine Behavior of Consumer by Using Theory of Cognitive Dissonance - The Redhouse Creative Market as an Example

碩士 === 中國文化大學 === 新聞學系 === 105 === Creative market is very popular, together with a new generation of consumer groups have also produced. In the marketplace, the creators are the role of production and marketing into one, for the emphasis on hand, original and interactive consumpti- on field, consum...

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Bibliographic Details
Main Authors: Liu,JIA-ZHE, 劉嘉哲
Other Authors: LO,Yen-Hung
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/7j8kk7