The Mediating Effects of Consumers Trust to Customers Website Experience and Purchase Intention - A Case Study of CATCH POWER Co.

• Main Authors: TSENG, CHE-HUANG, 曾瓋篁
• Other Authors: CHEN, YUNG-YEN
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/a35pe9

碩士 === 中國文化大學 === 國際貿易學系 === 105 === With the internet growth to mature, more and more dealer decided to expand the business on the internet. Due to the increasing requirement of online shopping, dealer comes up with a new shopping mode named CATCH POWER. Since the consumers have changed their habits on shopping, Website Experience networks gradually replaced the traditional marketing skills. CATCH POWER not only changed the way on delivery, but also provides a designated store pick up. Consumers can buy things both on APP and the special vending machines. The research suggested that if the consumers can buy all goods they need on spots as they wish, might increase the willingness to purchase. According to the research, the consumption mode of CATCH POWER is still not familiar with consumers through Website Experience and Website Trust are so important on Purchasing Intention. Therefore, the study is going to allow consumers to answer the questionnaires after experience the site of CATCH POWER by themselves. The result said that consumers in Taiwan are positive on this new service or not through statistical analysis software.