Marketing Strategy on Consumer’s Behavior-The Case Study of Contact Lens Industry

碩士 === 僑光科技大學 === 企業管理研究所 === 105 === The nearsighted population of Taiwan is over 60% which is highest of the world according to the Ministry of Health and Welfare reports. There are 5.8million people need to take vision correction and 51% of them chose to take contact lenses. University students h...

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Bibliographic Details
Main Authors: Wang Mei-Ying, 王美英
Other Authors: maxfu irwang
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/rwjg6y

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