Marketing Strategy on Consumer’s Behavior-The Case Study of Contact Lens Industry
碩士 === 僑光科技大學 === 企業管理研究所 === 105 === The nearsighted population of Taiwan is over 60% which is highest of the world according to the Ministry of Health and Welfare reports. There are 5.8million people need to take vision correction and 51% of them chose to take contact lenses. University students h...
Main Authors: | Wang Mei-Ying, 王美英 |
---|---|
Other Authors: | maxfu irwang |
Format: | Others |
Language: | zh-TW |
Published: |
2017
|
Online Access: | http://ndltd.ncl.edu.tw/handle/rwjg6y |
Similar Items
-
Marketing Strategy of Silicone Hydrosol Contact Lens:The Case of X Company
by: 林信憲
Published: (2018) -
Trade Secret Management Strategy─A Case Study of The Innovative Contact Lens Industry
by: Shih-Chung Chang, et al.
Published: (2019) -
The Relationship Among Consumer’s Gender and Marketing Strategy - A Case Study of Lens Crafter
by: Lee Chang Chung, et al.
Published: (2014) -
A Study on Innovative Business Model in Contact Lens Industry- The Case of Taiwan’s Market Supply Chain
by: Tsung-Lin Yang, et al.
Published: (2019) -
Building strategy to penetrate deeper into the stagnant and unattractive contact lens market
by: Toor, Tajinder (Tajinder Pal Singh)
Published: (2013)