| Summary: | 碩士 === 國立高雄大學 === 國際高階經營管理碩士在職專班(IEMBA) === 105 === As the automobile industry boom back to warm and consumers were increasingly concerned about their cars. Taiwan's auto repair market size is up to 70 billion and attracts many companies continue to invest in the auto parts industry. In the highly competitive industrial environment, the companies should think about how to provide consumers with more diverse product selection, better service quality, and even building a more competitive business model.
This study tooks three auto parts companies as the object and employed the depth interview with several managers based on the Business Model Canvas (Osterwalder and Pigneur, 2010) for data collection. The purpose of this study is to understand the current status of auto parts store’s business model and explore the differences, then propose some suggestions of business model for the future development.
The results show that the value proposition of auto parts companies is offering car after - sales service like car maintenance or car boutique for those car owners. For internal operation of business model, auto parts companies value the relationship with the vendors. Price promotion is the most common strategy. Capital and technology are the two most important resources. For external market of business model, the physical stores are the main service channel but the virtual online sales path is the trend in future. Customer relationship is maintained by membership system. In the revenue section, car maintenance and car boutique are about half of each. Though the cost structures are slightly different among three companies, mainly composed of expand business locations, inventory costs and the cost of water and electricity.
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