Exploring the Business Model of SMT Company– A Case of W Company

• Main Authors: CHANG,CHIH-HUNG, 張智閎
• Other Authors: YANG,SHU-CHEN
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/asr7ks

碩士 === 國立高雄大學 === 國際高階經營管理碩士在職專班(IEMBA) === 105 === Small and medium-sized OEM occupies a very important position in the development of the electronics industry in Taiwan. The initial majority of OEM are family-based model, and gradually developed from the semi-automated to fully automated production model. However, even techniques are mature for industrial usage, the enterprises are still facing the environmental challenges such as the effect of Red Supply Chain from China, brain drain, and Southern Policy. How to change the business model to overcome these challenges is the critical issues in OEM industry. In this study, the key elements in developing OEM and new business models in the near future are illustrated by observing industrial development in the market and analyzing the case company - W company based on the 9 factors such as Value Proposition, Key Activities, Key Resources, Key Partners, Target Customer Segments, Customer Relationships, Channels, Revenue Streams and Cost Structure. The results could be used as an innovative business model and sustainable management references in a turbulent business environment.