Investigation of behaviral intention to compey with Leave No Trace practices using the extended Theory of Planned Behavior – a case for Shoushan National Nature Park

• Main Authors: LIN,CHEN-HUA, 林楨樺
• Other Authors: Pan, Ming-Chu
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/3ymfx3

碩士 === 國立高雄大學 === 運動健康與休閒學系碩士班 === 105 === The major theme of “Leave No Trace (LNT)” is to promote and inspire responsible outdoor recreation in order to minimize negative environmental impacts on public land. The purpose of this study is to employ an extended version of the Theory of Planned Behavior (TPB) to investigate behavioral intentions to comply with recommended LNT practices for visitors to a national park, and to evaluate if the inclusion of park knowledge in addition to core TPB constructs can significantly affect behavioral intention. A questionnaire was designed to measure the extended TPB constructs. Based on in-depth interviews of personnel of Shoushan National Nature Park, four principles of LNT - respecting wild life, leaving what you find, disposing of waste properly, and minimizing use and impact from fires, were designed in the questionnaire. Data were collected at park’s main exits and 400 valid samples were analyzed with SPSS and AMOS software. Major findings suggest that: 1) attitude, subjective norm, perceived behavioral control, park knowledge and behavioral intention are significantly different among visitors with different demographic/socio-economic characteristics; 2) subjective norm and perceived behavioral control are significantly different among visitors who participating different outdoor recreation; 3) attitude, subjective norm, perceived behavioral control and park knowledge have significantly positive direct effects on behavioral intention; and 4) park knowledge appears to be an intervening variable between attitude and behavioral intention. Implications and suggestions both for management office of Shoushan National Nature Park and future research were also provided.