A Case Study On A Credit Card Issuer Marketing Strategy
碩士 === 國立臺灣科技大學 === 管理學院MBA === 105 === The credit card in Taiwan can be traced back to 1974, CTBC Bank issued the first charge card. In 1989, the first VISA card was issued, and in 1990 the first MasterCard was issued. Because of the increase of the issuers, from 2003 to 2005 a large number of cash...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7v7677 |