Product Life Cycle of Online Auction App - Example of Shopee

碩士 === 國立臺灣科技大學 === 管理學院MBA === 105 === There are many C2C auction apps were launched in 2014. Among these new-born apps, everyone was surprised by the performance of shopee. What are the successful factors of shopee app? Why can they increase the number of users and turnover quickly in one year? Th...

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Bibliographic Details
Main Authors: Tzu-Ching Hsu, 許子晴
Other Authors: Hsi-Peng Lu
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/mp2r3k