| Summary: | 碩士 === 國立臺灣科技大學 === 管理學院MBA === 105 === It is profoundly known that Key Performance Index (KPI) is useful for business in decision support for increasing profit, but a lot of company do not align with it, especially SMEs.
This master thesis was conducting the case study on one Company that already have KPI implementation, Siripaisarn Agriculture Co.,Ltd., the Cassava Producer SMEs in Thailand. The study aim to understand the company on what kind of KPI they use, the current situation, what outcome they got from KPI use, and to propose additional useful KPI.
The data was collected from literature review and interview conducted with managerial staffs. The study shows that this company can applied KPI to improve their profit and production performance appropriately. And ‘Inventory Turnover Rate’ was suggested to the company for measuring the performance of stock management, which got well received feedback from the company.
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