| Summary: | 碩士 === 國立臺灣科技大學 === 管理研究所 === 105 === The rapid changes in the high-tech industry and the ever-changing market, Taiwan IC design industry innovation strategy is essential. In this thesis, we discuss the business team of Elan, in the face of huge rival Apple, Synaptic, how to set up atypical market strategy, take the initiative to assault and lead the business continuity. Elan has been experiencing bottlenecks and breakthroughs in the process of enterprise start-up and growth. In the face of these challenges and distress, the core technology ability, how to construct the technical blueprint and step by step training and acquisition, this study will be corroborated Information to be discussed in depth. The
study found that Elan Electronics has been established for 23 years, with keen thinking to grasp the pulse of the market and through strategic innovation to break through the traditional competitive model, creating a sustained profit. Even if there is still a surplus of $ 300 million in the 2008 financial turmoil, it can be seen that in this dynamic competitive environment, Elan does not take incremental innovation that is easily replicated by competitors, but rather integrates and mergers and acquisitions. Can respond to changes in the market and quickly cut into, but also improve product profitability, so the practice has been out of IC Design Company’s traditional competitive model. In addition, facing the direct challenge of the red supply chain, Elan added a positive transition element, directly to the full module and solution provider role. In addition to master the original IC design core technology capabilities, more integrated module manufacturing and production of the middle and lower reaches of the industry, the future strategy of the layout of fingerprint identification and IOT related industries, and extend and create a knowledge-based industries different business models and values.
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