The business model of Solar Window Film Industry - case study on POYA-TECH

• Main Authors: LIU-YI YANG, 劉義揚
• Other Authors: Hsi-Peng Lu
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/83p4bv

碩士 === 國立臺灣科技大學 === 管理研究所 === 105 === Solar window film business is seen as a closely held conventional industry. The cost of starting a solar window film company is held at high standards due to its high cost in manufacturing facilities and air pollution control devices and its low units per transaction (UPT.) The high cost and low UPT cause giant corporations stepping back and choosing not to invest in solar window film industry and that results in creating a highly competitive environment forcing related smaller companies to innovate consistently, stay competitively and grow steadily. This research focuses on business management of solar window film companies in a declining and conventional industry. The study examines the challenges solar window film industry faces under the rapidly changing external environment, the company methods in improving organizational effectiveness and maintaining enterprise value and how business operators utilize its intrinsic advantages into adapting competitive conditions under the rapid external changes. This paper looks at the apposite and relevant factors based on collected and sorted data done in this research. Based on the analysis done on solar window film industry, this research analyzes both the external and internal environment facets on the case study company and the business operational strategies between the company and its competitors. Three interviews were done separately in this study. The interviewees are: The founder of Automotive Beauty Company, Mr. Jack, the general manager at Jasman Excellence Services, Mr. Ken and the general manager at Poya-Tech Mr. Andy. The research shows: 1. For individual companies, consistent improvement on quality and production line integration on vertical specialization are the two basic advantages for going concern. 2. Talent development is the core and essential resources at business management 3. Company should be able to produce and launch competitive products according to market needs