"When the special education teacher meets the pastry chef - Case study of an innovative dessert brand"

• Main Authors: Shih-Hung Kuo, 郭士弘
• Other Authors: Pin Luarn
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/x45usg

碩士 === 國立臺灣科技大學 === 管理研究所 === 105 === the rise of the new generation, young people often need to embrace a business dream, It's to open a coffee shop, or is to open a dessert shop, but if a special education graduate, As a special teacher's sister, often on the test of how to marketing and business issues. And the market to open a store, the statistics only 5% of the survival rate at this time ... choose a stable job, a fixed income or invest a 2.5 million yuan to find more tide of gold stores, walking style dessert Shop, in the choice of points wandering the occasion, how to teach and dessert in the special chef conversion and get a balance? Sister Pie was founded in 2016 in Taipei, Taiwan, emphasizing the dessert combined with the kitchen classroom and give the disadvantaged group a learning and working environment dessert shop. On the one hand hope that the story of the dessert to convey the concept of special education, so that more people can not know them the same, and even with them; the other hand, hope to expand the organization, combined with different business cooperation, so that these children We have more development, and get the help of all parties. Behind each dessert belongs to their own story, in addition to convey the concept of special education, but also a combination of mood story, given the vitality of dessert, in addition, the appearance also joined the creative and exquisite elements make the appearance of joy or fun. Shaping the business model of differentiated experience, focusing on the brand service experience to enhance customer value for the continued hard work of the road to success. In the case of "French dessert tower and faction", for example, after six months of operation, we have discussed how to face the rapid changes in the market environment today. On the one hand, The "dessert chef" professional dessert synonyms combined to fight a platform to create a sustainable business capacity, through the development of brand image to establish, marketing the 5 P process, product development, management, decision analysis and pricing model research To explore, as a young man a business development reference. Keywords: entrepreneurial qualities, business models, resource patchwork , Strategic analysis.