| Summary: | 碩士 === 國立臺灣科技大學 === 財務金融研究所 === 105 === In recent years, the tools of payment play variety roles in different ways, as financial technology keeps innovating. Owing to smart phones and 4G internet popularized, the rapid growth of mobile payment, together with the promotion of variety of mobile applications driven by brand corporations, has forced the paradigm shift of e-commerce consumer behaviors. Mobile payments are having huge growth and great potential.
This study explores the development of NFC mobile payments in the banking industry and analyzes its advantages. It consolidates literature on mobile payments and financial services, as well as data collected through interviews.
This study will discuss the banking industry how to response the expansion of mobile payment service. Discussion on the topic of mobile payments will continue in the future. The banking industry should immediately start preparing to improve mobile services and competitiveness. Taiwan's banking industry need to catch up the development of mobile payment, in the meanwhile, Taiwan's government agencies need to speed up to formulate laws and regulations of mobile payment, pushing out the best marketing mode and create the source of returns.
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