The Effect of Love and Conceptual Fluency on Cause Related Marketing
碩士 === 國立臺灣科技大學 === 企業管理系 === 105 === CRM (Cause Related Marketing) has become a common marketing strategy nowadays. The success of Cause Related Marketing can be influenced by a lot of fac-tors, such as the importance of the cause, the type of the product, marketing effort and commercialization act...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/w66k6e |