The Effects of Green Marketing on Consumer Attitudes, Brand Image, and Purchase Intention - The Case of Vacuum Flask Industry
碩士 === 國立臺灣科技大學 === 企業管理系 === 105 === Some of the illegal enterprises have caused the environmental pollution and made unsafety products in their manufacturing processes for the recent years, which is harmful to the environment as well as human’s health. Therefore, these issues light up consumer...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33tt33 |