Sending Word-of-Mouth: The Influence of Event,Destination Image and Place Attachment
碩士 === 國立臺灣科技大學 === 企業管理系 === 105 === Hosting mega events can be a method for attracting tourists to travel. The goal is to develop the whole attitude toward destination image by transferring the event image. Besides, the effect of word-of-mouth will broaden the benefits of the events. Not only can...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/z8mrcr |