| Summary: | 碩士 === 國立臺灣藝術大學 === 廣播電視學系碩士班應用媒體藝術組 === 105 === With the advance of technology, the universal of mobile device and high speed Internet service, streaming media has become a part of our daily life. The purpose of my study is to analysis what problems and challenges that LINE TV faced when it develop in Taiwan.
This is a case study of LINE TV. First, I took review on relative literature and collected the latest information of the industry, also analyze the structure and competitiveness of the LINE TV based on the Porter Five Forces Model. And then I had in-depth interview with content manager of LINE TV, senior media professional and scholar to analyze the problems and challenges of this new platform.
Based on the results of five-force analysis, it is concluded that the competitiveness of LINE TV is weak . And also analysis from the interview, I have a conclusion that LINE TV which has the problems to develop, including funds, organizational conditions, management. Last, I give some suggestions for OTT industry in Taiwan.
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