A Study on Viewing Behavior toward Mainland’s Drama
碩士 === 國立臺灣藝術大學 === 廣播電視學系碩士班廣播電視組 === 105 === Mainland’s Drama, with increasing high ratings, has become more popular in Taiwan during these few years. The purpose of this study is to explore the audience’s motivations and gratifications of watching Mainland’s Drama by a perspective of Use and Grat...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ev3d2x |