A Research on Gender Portrayals in Cartoon Programs

• Main Authors: WANG, SHIH-CHIEH, 王世傑
• Other Authors: LIAN, SHU-JIN
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/w5nt2h

碩士 === 國立臺灣藝術大學 === 廣播電視學系碩士班廣播電視組 === 105 === The purpose of this study is to explore the current gender representation brought by cartoons in Taiwan. Taking the cartoons rated top 10 during summer vacation in 2015 as examples, the study is processed from different aspects such as country of origin, sex ratio, role’s clothing, role’s trait, occupation and recreation to discuss the stereotype implied by cartoon. The research shows, the sex ratio of males to females is gradually becoming equal, as about 6：4, and if they are differentiated by nationality, overall the ratio of males to females is 6：4. The overall sex ratio among Korean cartoons is about 7：3. Among them, the most disparate ratio shows in cartoons from the United States, as the sex ratio of males to females is nearly 8：2, and only the sex ratio of males to females in British cartoons is 4：6, as women are more than men. In aspect of traits, males are easier to show positive images than women, and the most positive images were shown in British cartoons. The most negative characteristics and images were shown in the Korean cartoons, and Asian cartoons from Japan and Korea have more inner qualities than cartoons from Europe and the United States. Over all, they already appeared to have traditional images different from the ones in the past. As for the occupational distribution, the occupation of male roles separates very widely, as they often serve in high-level positions or being active in the public domain, but female role's occupation could not get rid of traditional constraints. Particularly, in British and Korean cartoons, there is also phenomenon of fathers carrying works and housekeeper in the same time, it shows on occupation, there is a trend that men are going back to home. As on recreation, women began to attach importance to life quality and stopped staying only indoors. However, men would also pay attentions on recreations that require patience and carefulness. On recreations, cartoons no longer stick to the traditional framework of gender.