Research on Integrating Marketing Application into Business Model - A Case Study of N Company

• Main Authors: Pao-Tang Wang, 王柏棠
• Other Authors: 林永松
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/5nq5km

碩士 === 國立臺灣大學 === 資訊管理組 === 105 === Consider domestic consumer behavior began to change recent years. Traditional industry marketing model is becoming the sales of the past. Followed by innovative sales model, that is, they don''t have to go out to buy their desired goods easily. The marketing model of automotive industry should be changed according to the consumer oriented market. In view of this, to change the marketing model of case company for salesperson promotion may bring more benefits for the company.Thus, taking into consideration via e system, namely, apply the application (Application, referred to as APP) to change marketing methods is not only make consumers can understand the content of the product in short time but increase the operating profits. In this paper, to explore the effectiveness of the case company on integrating marketing application into business model by qualitative research methods, the findings of this study are summarized as follows: First, service and innovation contribute to product marketing. Second, integrating marketing APP may increase the target customers. Third, integrating marketing APP help to reshape the automobile brand Value Fourth, integrating marketing APP can link the brand and leisure activities