Exploring the transformation strategy of House Furnishing Company A from the Perspective of Improvisation

• Main Authors: Cheng-Hsin Huang, 黃振興
• Other Authors: 謝明慧
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/89eatv

碩士 === 國立臺灣大學 === 臺大-復旦EMBA境外專班 === 105 === Faced with ever-changing external environments and internal resources, transformation of the driving factors behind innovation have come to an impasse; global industries are all facing pressures of transformation and are searching for new business models. However, errors in the transformation process can possibly result in a decade of industrial decline, and therefore traditional industries must take the lead in transformation, be it in terms of timing, degrees of change, and speed of change, in order to determine the developments of the next decade. However, as firms go through different stages of transformation, they will face different environments, opportunities, and problems. In this study, we used theories of improvisation as a framework to create new business models. Firms faced with high resource limitations and multiple innovative problems should consider utilizing improvisation, while business models can be seen as dynamic transformations under changing environments and times-- conditions ideal for improvisation. The improvisation process can be seen as a reaction to rapidly changing internal and external environments, allowing organizations to move on from previous mindsets and plan out future strategies. This study uses the transformation of Household Company A as a case study to determine how firms can use their client resources to their best advantage under the improvisation framework, and expand their operations to new consumer markets to create a new business model for the household services business. For example, strategic alliances with outside firms, moving companies, cleaning companies, and interior management, design, and repair companies. Household Company A has developed a whole new model which seeks to fulfill any and all consumer demands related to housing. The improvised transformation and creation of new business models is the focus of this study. The results of our study found that 1. Transformation of business models does not happen within the blink of an eye; 2. The success of corporate transformations relies heavily on the business acumen of corporate leaders; 3. Transformation of business models is brought about by different triggers and resource allocation; 4. Improvisation is an important core competency; 5. The improvisation framework can be used to examine transformed business models; 6. Improvisation is a dynamic framework that focuses on internal capabilities and learning by doing. using effective implementation and resource integration to find solutions for challenges companies are facing.