Service Brand-Building Strategies of ICT Consulting Firms in an Era of Cloud Applications—Case Study of B Company

• Main Authors: Kun-Chien Ho, 何坤謙
• Other Authors: 黃恆獎
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/536n67

碩士 === 國立臺灣大學 === 臺大-復旦EMBA境外專班 === 105 === After two decades of rapid development, both the Taiwan and the Mainland China economy turned down slowly into the so-called "new normal" status, that is, the low economic growth and the slowing stages. The manufacturing companies are facing the inevitable challenges and required to seek for the innovative transformation. Besides, since 2008 the international financial crisis. Most of developed countries have developed the whole new manufacturing transition plan (For example the Germany''s "Industry 4.0", the United States "re-industrialization" policy, and the Japan''s "Manufacturing White Paper", etc.), those manufacturing companies are continued to seize the high-end market. On the other side, the new developing countries (such as: India, Indonesia, Vietnam and other Central Asian and Southeast Asian countries) also rely on the advantage of cheap labors, looking for opportunities to develop the low-end manufacturing segment in the world. Those situations are making that Taiwan and the Mainland China''s manufacturing enterprises continuously suffered, they are generally sandwiched between high and low bilateral extrusions. In order to face this tough environment and to achieve sustainable development of the country economy, the both sides of the governments continued to intensify strategic advantages, and to develop intelligent and innovative development of manufacturing as the main target on the commanding heights of global manufacturing, and to be able to continue to drive the country’s economic growth. In this context the conditions of information technology and intelligence system platform for manufacturing companies, has become a high priority. Wherein PLM plays a more critical role in the development of innovative management platform. Furthermore, the cloud-based application is another major visible trend in the Internet. Since year 2010, both of the "cloud-based application" and "big data analysis" have become the hot topics in the field of information services. Global IT (Information Technology) companies such as the Google, IBM, Microsoft, SAP, Oracle, Amazon and other industry giants have launched their own cloud-based platform strategy, The local players and companies are catching up with leaps, have launched their own clouding plans, such as Alibaba’s "Ali cloud plan", Baidu''s "Aladdin project," Inspur’s(Former Langchao Group) "sea of clouds project" and so on, this trend is been very obvious. As to develop new types of consulting service business, to conform with the national policies and to fully adopt technological innovations such as mobile computing and Internet technologies are very crucial, which will be a very good opportunities for the IT service companies to establish a new business model with clear branding. We refer to this cloud-based internet consulting service model defined as "cloud-based consulting services," the brand called "cloud-based consulting services brand."