Service Robot Industry Development Strategy—a company A, for example

• Main Authors: Ling-Jun Zhou, 周淩君
• Other Authors: 翁崇雄
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/988a9y

碩士 === 國立臺灣大學 === 臺大-復旦EMBA境外專班 === 105 === Intelligent service robot has become an indispensable part in the development of modern society, with the tendency of the global population aging, rising labor costs and other social problems, the intelligent service robot has been more and more domestic and foreign academic circles and industry circles. China''s future will also face a shortage of labor situation, the demographic dividend will disappear. The popularity of intelligent service robots in China is inevitable. At present, there are at least 25 countries in the world are developing intelligent service robots, the technology is in the forefront of the country with the United States, France, Germany, Japan and South Korea. 2014 China intelligent service robot accounted for 4.5% of the global service robot market, large market potential, at present a few domestic enterprises to actively layout intelligent service robots, service robots in addition, in 2015 China''s sales of 2 billion yuan, according to the "planning" requirements, by 2020, annual sales of intelligent service robot in more than 30 billion yuan, is expected to 2016-2020 compound annual growth rate of 71.8%. Market rigid demand and policy two-way drive, coupled with the gradual maturity of the technology, China''s intelligent service robot volume can be expected. This paper takes A company as an example, the use of PEST, SWOT, Potter "Five" competition strategy theory, make the analysis on the strategic positioning of A company in the future. This paper describes the intelligent service robot in the field of competition and the core technology, the industry analysis of A company''s internal and external environment, reveals the A company in the intelligent service robot industry is facing unprecedented opportunities and challenges, to formulate the strategic objectives, A positioning, competition and strategy. The research results of this paper have a certain guiding significance for the development of A company, but also can provide reference for the industry company.