Analysis of Cultural Marketing:Changhua NanYao Temple Case Study

碩士 === 國立臺灣大學 === 臺大-復旦EMBA境外專班 === 105 === Cultural Marketing is a popular issue after 2010 and needs more research to show its significance in industries related to culture. . This study tries to use Experimental Marketing in a cultural related religion in Taiwan.. In this culturally related relig...

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Bibliographic Details
Main Authors: Chen-Meng Lin, 林振孟
Other Authors: Ming-Je Tang
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/4c42ha