A Study on Farmers Direct Supply to Supermarkets in Department Stores

• Main Authors: Chin-Ta Liu, 劉晉達
• Other Authors: 雷立芬
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/b483nf

碩士 === 國立臺灣大學 === 農業經濟學研究所 === 105 === In this study, T department store supermarket case analysis, according to its internal information and data provided, it is recommended farmers direct supply department store reciprocity model. This study examines the cost of farmers in three forms of cooperation. The three sales models include: "buyout," "general sale (returnable)" and "lead." In terms of net profit, the three sales methods have shown that farmers direct supply department stores may not be the highest, but farmers can refer to the sales price of department stores in the reference price, and set the price of other channels. Based on the premise of "sustainable operation," this study suggests that farmers should cooperate with department stores in order to "general sales (returnable)." Although this model will increase the farmers associated with the cost of logistics and commodity loss, but it can enhance the interaction with the store benign, own brand of focus on business and consumer market direct feedback on their own agricultural products, if compared with the increase in the cost, the benefits of which can be more than disadvantages.