New Blue Ocean of E-commerce in Food Delivery Market

碩士 === 國立臺灣大學 === 農業經濟學研究所 === 105 === Due to technological advancements, e-commerce has gradually changed the lifestyles of people by bringing convenience to them. Thus, as the working hours of people increases, there will be limitations to managing operations and manpower. This will eventually lea...

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Bibliographic Details
Main Authors: Li-Chia Lin, 林立家
Other Authors: 羅竹平
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/yh892r
Description
Summary:碩士 === 國立臺灣大學 === 農業經濟學研究所 === 105 === Due to technological advancements, e-commerce has gradually changed the lifestyles of people by bringing convenience to them. Thus, as the working hours of people increases, there will be limitations to managing operations and manpower. This will eventually lead to the slow progress in development. As such, with O2O Food-Delivery market, they combine cash flow, information flow and logistics in e-commerce. to bring the new blue ocean opportunity in the Food and Beverage Market. The study will show the current situation of the O2O Food-Delivery market in both Taiwan and Mainland China. Comparative analysis was done to analyze the mainstream business models in Taiwan and from there explore potential market opportunities to fulfil the consumer''s market demand. Mainland China will be used as the guidelines to predict the market of O2O Food-Delivery in the near future. The results of this study show that there are two mainstream business models in the O2O Food-Delivery market. One is the presence of the third-party platform in the Food Delivery market, while the other is the third-party platform of Real-Time Delivery. Both models provide differing value proposition to solve the key problems of Food Delivery in Taiwan. However, as the eating habits of people changes, or the use of social media applications on mobile devices, the market would only be optimistic if we go with the flow. Therefore, we have to find a solution to fulfil all their needs and at the same time, ensure that we do not violate the regulations set in Taiwan. On the other hand, the results of this study also show taking Mainland China’s O2O Food-Delivery market as the benchmark; technological advancement in the e-commerce industry, change in dietary habits and other objective factors can lead to consumers’ expenditure on electronic business platforms or online virtual channels. As such, we can predict that the market for the O2O Food-Delivery would be optimistic from 2020 to 2021. This can only be assured if food corporations follow the regulations set by the government. In addition, O2O Food-Delivery market would take up at least ten percent in the Food delivery market. By then, the Food delivery market would exceed 60 billion from 2020 to 2021.