Using User-Generated Content for Brand Association Extraction and Co-Branding Assessment
碩士 === 國立臺灣大學 === 資訊管理學研究所 === 105 === Co-branding is an important branding strategy that can bolster brand image and brand awareness. It is defined as “two brands are deliberately paired with one another in a marketing context such as in advertisements, products, product placements, and distributio...
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| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/k74x7g |