Digital platform strategies for PC games

碩士 === 國立臺灣大學 === 資訊管理學研究所 === 105 === The PC game market rise, fall, and rise again in recent years due to digital platforms reshaping the industry’s landscape. This thesis aims to have a deeper understanding of this digital platform transformation of PC games and develop digital platform strategie...

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Main Authors: Kuanyin Wu, 吳冠潁
Other Authors: 黃明蕙
Format: Others
Language:en_US
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/vc8sb7
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spelling ndltd-TW-105NTU053960282019-05-15T23:39:38Z http://ndltd.ncl.edu.tw/handle/vc8sb7 Digital platform strategies for PC games 個人電腦遊戲的數位平台策略 Kuanyin Wu 吳冠潁 碩士 國立臺灣大學 資訊管理學研究所 105 The PC game market rise, fall, and rise again in recent years due to digital platforms reshaping the industry’s landscape. This thesis aims to have a deeper understanding of this digital platform transformation of PC games and develop digital platform strategies for vendors to follow suit. The thesis first develops a general three-stage model for digital platforms based on the dominant industrial leader, Steam, and then compares this model with four major followers in this market to derive general and specific digital platform strategies for vendors to develop their unique competitive advantages based on their market positions. The thesis concludes with a set of implications for PC game vendors to transform their traditional standalone business into a digital platform. 黃明蕙 2017 學位論文 ; thesis 42 en_US
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description 碩士 === 國立臺灣大學 === 資訊管理學研究所 === 105 === The PC game market rise, fall, and rise again in recent years due to digital platforms reshaping the industry’s landscape. This thesis aims to have a deeper understanding of this digital platform transformation of PC games and develop digital platform strategies for vendors to follow suit. The thesis first develops a general three-stage model for digital platforms based on the dominant industrial leader, Steam, and then compares this model with four major followers in this market to derive general and specific digital platform strategies for vendors to develop their unique competitive advantages based on their market positions. The thesis concludes with a set of implications for PC game vendors to transform their traditional standalone business into a digital platform.
author2 黃明蕙
author_facet 黃明蕙
Kuanyin Wu
吳冠潁
author Kuanyin Wu
吳冠潁
spellingShingle Kuanyin Wu
吳冠潁
Digital platform strategies for PC games
author_sort Kuanyin Wu
title Digital platform strategies for PC games
title_short Digital platform strategies for PC games
title_full Digital platform strategies for PC games
title_fullStr Digital platform strategies for PC games
title_full_unstemmed Digital platform strategies for PC games
title_sort digital platform strategies for pc games
publishDate 2017
url http://ndltd.ncl.edu.tw/handle/vc8sb7
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