Capturing Brand Associations from Online Product Reviews: Method Development and Evaluation
碩士 === 國立臺灣大學 === 資訊管理學研究所 === 105 === Brand associations are considered as the core component of consumer-based brand equity (CBBE). Identifying brand associations are beneficial to both companies and consumers. Traditionally, the process of eliciting brand associations from consumers is often time...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90146249758264540154 |