| Summary: | 碩士 === 國立臺灣大學 === 新聞研究所 === 105 === With the advance of technology, the costs of media startups have dropped dramatically. At the same time, the existing media cannot satisfy all the audiences. Media startups become feasible, though still uncertain, including how to find niche market, digital transformation and especially lack of resources, compared with traditional media. New media entrepreneur have to find feasible and sustainable models.
This in-depth report explores why these new media entrepreneurs took adventures in media startups rather than finding a secured jobs in existing mass media. Also, this report reveals how they have decided their own directions, experimented new digital storytelling under restricted conditions and endeavored to build business models.
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