Enhance Consumer Floral Purchase by Emphasizing Floral Meaning
碩士 === 國立臺灣大學 === 園藝暨景觀學系 === 105 === Floral plants are not absolutely essential for common people survival. For these crops the emphasis should be placed on their features of providing higher order needs to purchaser. The objective of this investigation is to examine how important are the flower sy...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53s24h |