| Summary: | 碩士 === 國立臺灣大學 === 園藝暨景觀學系 === 105 === The tourism industry is developing rapidly in recent years, which has improved local economy, but also impacts local communities and the residents. Therefore, it is important to realize residents’ perception of tourism impact.
Some studies had suggested that residents’ place emotional bonding and other social demographic factors like tourism benefits, tourism dependency and spatial factors, might affect their perceived tourism impact. In recent studies, both positive and negative relationships were found between residents’ place emotion and perceived impact for tourism destinations. Such contradiction might due to the overlooking of other factors, like social demographic. The current study emphasized on some social demographic factors to understand the relation between place emotional bonding and perception of tourism impact.
According to the literatures, using different methods to measure place bonding might bring about opposite results between place emotional bonding and perception of tourism impact. Most of the relationships were positive when using scale to measure place emotional bonding. By the contrast, the relationships were negative while using other measurements. Therefore, the aim of this study is to control the different factors, and use different methods to measure place emotion when exploring the relations of place emotional bonding and perception of tourism impact.
An on-site survey was conducted in Shenkeng Old Street in March 2017, which is a tourism destination. Measured items included two emotional bonding scales (place bonding and community attachment), perception of tourism impact scale, and social demographic items (tourism benefit, tourism dependence, spatial factor, length of residence). Local residents of the old street and nearby area were interviewed. Total 242 valid samples were obtained.
For the purposes of this study, data were analyzed in two parts. In the first part, regression analysis were used to understand the relationship place bonding and perceived tourism impact, while controlling tourism benefit, tourism dependence and residence statues. Results indicated that there is positive relation between place bonding and perception of tourism impact. And among the three demographic factors, only tourism benefit was found to have significant influence toward perceived impact. Tourism benefit was also found to significantly moderate the relationship aforementioned. The relationship between place bonding and perceived impact would be stronger for those who received benefit from tourism development.
In the second part, the effects of place emotion on perceived tourism impact were compared between three different measures: place bonding, community attachment and length of residence. Results indicated that all three place emotion indices have positive effects on perceived impact. However, length of residence and other two place emotion measures (place bonding and community attachment) were not significantly related. Moreover, while place bonding and community attachment influence similar dimensions of perceived tourism impact, the dimensions that length of residence influenced were different.
The study results imply that place emotion seems like the most important influence factor on residents’ perception of tourism impact, the interaction effect of tourism benefits will affect the relation between it. Furthermore, although length of residence had some effect on perception of tourism impact, but it seems to be very different from the other two place emotion measures. The results of current study would contribute to the management and planning of tourism destination, and further studies still need to try to explain these different results.
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