Investigating Multi-category Inter-purchase Time by Multivariate Gamma Distribution Model

碩士 === 國立臺灣大學 === 統計碩士學位學程 === 105 === Managers can measure customers'' churn rate and activation by Inter-Purchase time for CRM. Current studies mostly focus on single category behavior. In our study, we introduce copula and construct a multivariate model of the Multi-Category Int...

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Bibliographic Details
Main Authors: Ching-Yu Li, 李京諭
Other Authors: Li-Chung Jen
Format: Others
Language:en_US
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/usedua