The Business Strategy of Semiconductor Equipment Company— A Case Study of Hermes Microvision Inc.

• Main Authors: Chi-Hsin Lo, 羅際興
• Other Authors: 陳忠仁
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/94170714621045657654

碩士 === 國立臺灣大學 === 事業經營碩士在職學位學程 === 105 === Taiwan has been developing the Semiconductor industry for more than thirty years, and achieved second ranking in the world. It is very important for Taiwan economics. However, almost of the Semiconductor equipments were imported from overseas. These equipments are crucial to production yield and reliability of Semi-conductor IC. If the Semiconductor equipment enterprises in Taiwan can take part in and form a perfect industrial chain, it would bring excellent profits to Taiwan Semi-conductor and the whole electronic industry. Hermes Microvision Inc. (HMI) is a small enterprise in Taiwan, but creates outstanding values with more than one hundred billions NTD. Above reasons induce the motivation of research for this topic. In this research, the industry structure and developing trend of Semiconductor were analyzed. They really match the points of “Moore’s law” and “More than Moore’s law”. To indentify the markets of Semiconductor equipment, by using the concept of “strategic groups”. To indentify the capability of Taiwan by using the “diamond model” of Porter’s “The Competitive Advantages of Nations”. To use “ Porter five competences analysis ” to analyze the competitive capabilities for this industry. A good case study in reference to HMI whose key points are right market, strong core technology and correct business strategies. Based on above research, key issues would be enlightened for the Semiconductor equipment industry in Taiwan. Therefore, the strong equipment industry would be expected in future.