Impact of Internet＋ for Strategic Planning of Chinese Chain Restaurant Business: Study of Acasia Food

• Main Authors: Chao-Tsung Lee, 李肇宗
• Other Authors: 陳俊忠
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/bsrwww

碩士 === 國立臺灣大學 === 國際企業管理組 === 105 === Facing the rapid environment changes, how to formulate and revise long-term business strategies is the most important issue for company to maintain the competitiveness in the market. So, how to identify the position of enterprises in the market timely and identify the interactions with each participants, are as important as company''s development. Especially under the impact of portable Internet age coming, many destructive and innovative business models are created. Not only fast, even unknowingly to destroy the traditional business model and wipe out traditional businesses. In 2013, in China is such a time. The behind market based on her huge business market and Internet infrastructure building action, plus people and capital support, which nurtured a leading “Internet +” industry. To study the food and beverage market as the spindle, starts from the understanding of changes in the external environment, then the entity catering enterprises, Acasia Food, for case study, through the Value Net analysis, the companies can clarify and find complementary partners ,utilize the advantage of the Internet advantage network externalities to construct Platform Economic Cooperation. The Internet+ revolution has been started, looking forward to using the theoretical analysis can fully recognize the market is no longer a closed market. To identify the complementary relationship with new Internet+ companies as soon as possible and cooperate each other to expand the market value instead of competing in the future.