Measuring Brand Equity with Conjoint Analysis－A Case Study of the Passenger Car Rental and Transportation Industry
碩士 === 國立臺灣大學 === 國際企業學研究所 === 105 === In recent years, Uber started quite a stir in the industry of passenger car rental and transportation in Taiwan. There are conflicts between government and taxi drivers because of the different restrictions and regulations. Uber shocked the industry by applying...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/kycw6y |