Comparison of Competitive Advantage Between the Cosmetic Industry of Japan and South Korea

• Main Authors: Yi-Hsuan Sun, 孫藝瑄
• Other Authors: Yung-Chih Lien
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/bnht4d

碩士 === 國立臺灣大學 === 國際企業學研究所 === 105 === This thesis uses the cosmetic industry of Asia and Taiwan as background, and focuses on comparison of the growth and decline of Japanese and South Korean market. It aims at exploring the cosmetic industry competitive advantage of the two countries. While applying Taiwanese market as comparing target, this thesis covers the industry background, country environment analysis, and representative companies’ strategies investigation. First, this thesis gives definition of cosmetic products, then deliberates the market circumstances of global, Asia, Japan, and South Korea. Second, it uses Diamond Model and Porter’s Five Forces Model to analyze the country and industry traits of this two countries. Furthermore, it uses the CAGE Distance Model to take a look at the culture aspect of the two countries and Taiwan. This environmental part elaborates the competitive advantage of the two countries. Third, it picks two companies based on market share to do case studies on strategy comparison. By examining what Shiseido and Amore Pacific did when entering Taiwanese market, this thesis further gives suggestions to the cosmetic companies in Taiwan. By giving the most up-to-date market information and detailed analysis of the Japanese and South Korean markets, this thesis can be a reference to whom being interested in the cosmetic companies winning strategies in Asia, especially in Taiwan.