The Study of Customer Experience with Augmented Reality and Consumer Behavior―The Case of Affordable Fashion
碩士 === 國立臺灣大學 === 國際企業學研究所 === 105 === With the advance and consequence of globalization, the M-shaped society has a growing effect on consumer behavior. “Affordable fashion” comes with the fact that consumers are paying more and more attentions to reasonable price, high quality, and fashion design...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/w6ytr9 |