| Summary: | 碩士 === 國立臺灣大學 === 商學研究所 === 105 === Nowadays, smartphone market have been mature market gradually. Smartphone always have a contract with Telecommunication Company. At the same time, Telecommunication Company could sale their telecom service and smartphone in one contract. When we are in first period, we won’t consider about discount. When time goes to second period, recycling of smartphone would be question. Then, discount should be considered.
The purpose of this study is to investigate how smartphone price of first period, price of second and discount price in the contract affect profit. In this study, using the logistic model to illustrate consumer recognition toward contract price and discount by probability. The author combine unit profit with probability and proportion of consumer usage amount clustering to profit.
According to the result of the model, there are several conclusions as the following:
1. Profit won’t be higher infinitely when price grow up.
2. There will be lower effect of profit losing when the price is slightly higher than consumer recognition.
3. When the highly price recognition consumer is in majority, we should give higher pricing strategy. Since we could have higher profit.
4. Proper discount of contract would bring higher profit of Telecommunication Company.
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