The Effect of Discrepancy on Personalitybetween Facebook and Real-life : Moderated by Homogeneity of Attitude on Facebook

• Main Authors: Wei-Kai Lin, 林韋愷
• Other Authors: Kuang-Hui Yeh
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/6xtz2x

碩士 === 國立臺灣大學 === 心理學研究所 === 105 === In recent years, lots of human activities have been transferred to the internet, and so has social behavior. Through Facebook, the most popular social website, users are able to connect with friends and maintain real-life relationships. Individuals are able to create their ideal presentation of personality on Facebook, a cyberspace, owing to its psychology features such as reduced sensations and identity flexibility. Meanwhile, Facebook uses real-name registration and is greatly involved with lots of real-life relationships, so individuals must present themselves in the right way to meet others’ expectations. Therefore, this study begins with Self-Discrepancy Theory（Higgins, 1987）and uses hierarchical regression to discover the connection between self-discrepancy on Big-five model and well-beings on both real-life and Facebook. After that, we also measure the homogeneity of attitudes on Facebook pages to see if there is a moderating effect on the relationship between self-discrepancy on Big-five model and well-beings on both real-life and Facebook. Data of 149 samples collected from a Taiwanese bulletin board system are analyzed, and the results show that there is a negative correlation between the discrepancy of extraversion and well-beings in real life, and the discrepancy of neuroticism is positively correlated to well-beings on Facebook. In addition, homogeneity has moderating effect between agreeableness on Facebook and well-beings in real-life, openness on Facebook and well-beings in real-life, and discrepancy of neuroticism and well-beings on Facebook. Based on these results, limitations and suggestions to future directions are discussed.